10 Tips to Improve Your Google Search Engine Ranking

Webmasters need to keep up with the ever-changing tide in the race to have the best search engine rankings. Every website is dependent on the ranking of their site on Google. Usually, users will focus on the top 10 results. Beyond that, your website is left to fate. Here are 10 solid tips to improve your rankings:

1. Submit to Google Directly– You need to submit your website info to Google. Be sure that your website is completely ready to be crawled by Googlebot.

2. Keyword Research – This is very significant in gaining a good ranking in Google search engine. What you should do is conduct a brainstorming meeting, study your customers and the market, use keyword research tools, chart your selection of keywords, and test and analyze their performance to get the best refined selection of keywords.

3. Ease of Access – An accessible website is crucial to the successful delivery of its contents. The pages, server, HTML elements, components and coding should all be valid and running. If these are disregarded, then Google may favor other sites over yours.

4. Meta Tags, Title Tags and URLs’ – These give information and a description of your website to search engines. Keeping them pertinent, convincing, and precise are your keys to ranking well in search engines. You can also utilize these areas for your keywords.

5. Information Structure – The document and link configuration of a site is beneficial to search ranking, especially when done correctly. The key to an effective structure is in its usability to its users:

• Sitemap – This is the page that links all the other pages in a website.

• Category Structure – Begin with a broad topic category, and then you can expand it to deeper pages of definite topics. This will convey a message to Google that your website is appropriate and includes thorough topics.

6. Duplicate Content – Probably the most universal problem a website can encounter, especially those who have huge, high-capacity websites powered by a database. If your website has several pages with similar contents, then you are causing those pages to lose valuable ranking in the search engine result pages (SERPs). The answer to this problem is to identify all pages with duplicate content and use a 301 Redirect.

7. Penning First-Rate Content – The true potential of a website is shown through the quality of content that it contains. If your website delivers content that a majority of users need, then that will constitute a high ranking on Google.

8. Public Relation and Press Release – If you can influence the mainstream press to feature your website, that can get you attention. There are a lot of press release websites that can be your starting ground for getting traffic and links, and what’s better is that these sites feed major news search engines such as Google News.

9. Assess Your Success – Do not rely on good faith alone that what you are doing is right. It is imperative that you check statistics, which will greatly help analyze and improve your SEO campaign.
10. An SEO Strategy that Works – You may have a killer website that everybody will envy, but if it will not show up in the top SERPs, it’s worthless. Patience is a virtue when planning your SEO. Google can be very slow – but let’s face it, SEO is a very long and tedious process. To ensure that you succeed in the end, you must seriously consider these guidelines: Uniqueness and quality of content, access to communities, links that are format friendly, budget planning, and market knowledge.

5 Things You Should Know About Creating Your Own Information Product

Information sells. In the days before the Internet, mail order companies made huge fortunes selling booklets and books by mail to people hungry for information on specialized topics. Today, even with the abundance of free information available online, people will still pay—and pay well—for information products created by experts. In addition to SEO and Website promotion, why not create your own information product for sale on your website?

If you are thinking of creating your own information product, or if you’re currently creating or marketing an info product, there are some things you should know that can increase your product’s quality and your resulting sales.

1. Not everyone likes audios and videos. There is a tendency now to offer audio products and videos, rather than ebooks, because “no one reads anymore.” Actually, a lot of people do read, and when it comes to information, many people prefer to flip back through a book looking for something specific, rather than having to listen to a whole audio again. Your best bet is to offer your product either as a combination of ebook and audio or video, or as a choice of ebook or video. This way you capture both audiences—the readers and the non-readers alike.

2. Your cover graphic matters. When ebooks were new, cover graphics were fairly crude, and no one really noticed. There are still several products on the market that create these rudimentary cover graphics. However, if you hire a cover designer, or invest in a high-quality cover-creation program, you will sell more copies of your product than if you have a noticeably “old”-looking cover.

3. Set your price point carefully. For a while, it was not uncommon to see a simple ebook going for $97, with some bonuses included to make it look like more of a “value.” Now, the prices of ebooks seem to be going down to $47 and below, while videos, audio series and home study courses are occupying the top pricing ranks. When you price your ebook at a lower price, you are likely to more than make up the difference in volume.

4. Think carefully about bonuses. Some marketers do not include bonuses with their info products at all. In their sales letters, they explain that the information is valuable and that they feel adding a lot of bonuses with inflated values would cheapen their product, not enhance it. Other info product owners add five, ten or even fifteen bonuses, to increase the perceived value of their product. Both approaches can be successful; the key is deciding whether your audience will be more receptive to bonuses or the no-bonus technique.

5. Promote your product through affiliates. Set up a good affiliate program and encourage people to sell your product to their website visitors and customers. When you have a large affiliate base, you will sell more products, and build your own email list much more quickly than if you go it alone. Make sure your affiliates receive a decent commission and a portion of any “back end” sales of other products. If you have a good ebook, audio or video program that people want and need, your affiliates will be glad to help you sell it.

Marketing your own information product is the best way to make money online, and if you have a good idea and the determination to create a great product, you can do quite well.

9 Simple Ways to Advertise Your Website for Free

In business, it’s a fundamental truth that it pays to advertise. However, it does not necessarily follow that businesses have to pay to advertise. In the case of running a website, it is certainly much easier to promote your business online and there are several ways to do so without paying a single cent. This is especially advantageous for start-ups in that stage of venture when all the money involved is outbound. It’s always a good rule of thumb that, even with an ample operational expense budget, if there are things you can get for free, you wisely go for them. Once money starts coming in, then you can begin to consider paid methods.

What exactly are these little tricks that you can employ to promote your site and generate more traffic?

 

  1. Use your signature file in your email for this purpose. Insert a link to your site in your signature line and every time you send a message, there it is all ready for clicking. For added interest, you can also insert a teaser to the content of your website. This way, your email recipients will feel more compelled to see the rest of it. Change the teaser often so they will know that the site is being updated. There’s your motivation to be a diligent email sender. Send greetings during all of the holidays, even the minor ones. Forward jokes and inspirational anecdotes. Even better, join e-groups and actively participate in discussions. The link in your signature file will definitely go places.

 

  1. Join forums and message boards. Include those that are not related to the nature of your website, but are still of personal interest to you. Again, insert a link to your site in your signature file. Some message boards allow you to get downright creative with your “siggy”, so take advantage of this feature to make your website link extra attractive. Forums and message boards are also a great networking tool, so get the most out of your membership and forge friendships. Never make your posts seem like spam. Make sure that you contribute something relevant to discussions.
  2. Increase your Search Engine rankings, especially that of Google. Submit to search engines and directories, bookmark your site in different social bookmarking sites (Digg, Delicious, Technorati etc.) and participate in link exchanges, which involve having your link featured at another site and you reciprocating by including a link to that site on your site.
  3. Create a blog. A blog lends a personal and interactive touch to a website. A blog is also easier to update, so you can keep on posting and visitors will want to check in for updates. Encourage readers’ input in the comments section. You can also embed links to your website’s pages in the posts. Make your posts are informative and interesting so that you can entice your readers to subscribe to your website newsletter.
  4. Provide answers. There are sites such as Yahoo! Answers where people pose queries. Give short useful answers to the questions related to the nature of your business and then advise readers to visit your site for a more detailed discussion or to learn more about the topic at hand.
  5. Write articles. Keyword-oriented writing is an effective way to augment the number of visitors to your site. If you post your article on your site, search engines could pick up on the keyword and list your site on the first page of the search results for certain topics. However, there are article submission sites such as ezinearticles.com and ideamarketers.com where you can post your articles and have a link to your website at the end of your article.
  6. Creating an account for your website on social networking sites. Myspace, Friendster, Facebook, etc. can be very helpful in giving your website considerable exposure. You can create customized comments such as a “Thanks for the Add” with your site logo.
  7. Hold a contest or a raffle. If you have something that you can offer as a promotional freebie, this can really generate traffic and activity for your site. Even blogs are doing this. There are homemaking blogs that offer used-but-in-good-condition housekeeping books or cute homemade items as freebies and hundreds leave comments asking for them. Celebrity blogs hold silly “put a caption to the picture” contests with something trifling as a prize and people flock to the sites. People would love to win a contest, no matter how minor, if they don’t have to go to too much trouble to join. If you actually offer a product or service, you can also make coupons and submit them to coupon sites. People are always checking out these sites for special discounts or freebies.
  8. Leave comments on sites and blogs. Type a relevant keyword in a search engine and you can leave a simple, but sincere opinion-type comment or a useful, but teaser-type comment in the sites listed in the search results. Both types of comment will feature a link to your website in the commenter’s info, but the latter will also have your link embedded in the comment itself.

There are other free ways to go about promoting your website. Just commit to doing the brunt work yourself, get creative, and keep in mind that exposure is key.

What You Need To Know About Article Writing

You would think that article writing would not figure much into the advertising scene except in coming up with promotional write-ups. In the age of internet, article writing is one of the most effective tools in online marketing.  However, article writing for online promotion is not exactly the same as writing articles in the traditional setup. No matter how well-written your piece is, if it does not have the factors to influence search engine rankings, it would not be worth much.

Keywords naturally play a major role in article writing. There’s a recommendation for the number of times key phrases should appear and where they should be placed. Having said that, let it also be known that keywords should not make up your entire article. How many times have you clicked on a link only to find an article that did not bear anything useful or even to end up on a page with just an enumeration of keywords? Your content must have substance. It should, at least, make sense. Search engines will pick up the kind of traffic you get, whether your visitors stay exactly one second and then leave, their disgusted exclamations are practically audible through the web.

What are the other things article writers must bear in mind as they write their pieces?

  • Make your articles as useful to the reader as possible. They must be informative and up-to-date.
  • Make your articles concise and to the point. You are not up for a literary award. It is even possible that you will not get a byline if article writing is simply a service that you provide. The point is, flowery paragraphs will turn off your target readers. They want a quick and easy read with as much information as possible packed in.
  • Use bullets and numbers. This will keep your writing organized and cohesive. It also makes for easier reading. Most of the time, the readers will scan the length of the article and their eyes will be drawn to the bullets. They usually decide if the article is useful or not based on what they were able to browse through.
  • Come up with a search engine-friendly title that reveals how the article can help a reader. Keywords figure into this. Other than this, it’s pure common sense. Readers will choose articles with titles that indicate what kind of information the entire length of the piece has.
  • Put links within your article. Refer to previous articles that you have written by embedding links to them within the body of your article.

Once your articles are written, what are some techniques you should employ in aid of online promotion?

  • Post these keyword-rich articles on your site. Such informative articles that are peppered with keywords are great ranking boosters for your site. Syndicate your articles by using RSS Feeds. This helps in the ranking too.
  • Post teasers for your articles at forums and message boards. Get active in these venues. If you’re a regular, you can post snippets of your articles, the link to your website accompanying it of course, without being branded as spam.
  • Submit to article directories. To get your article more views, have it published in directories. These already have a broad range of readers and many people consult them for research. Their search engine rankings are also usually excellent, so your article can get a wider readership. Your links get better exposure too. Some of the most popular directories are ezinearticles.com, goarticles.com, and articlealley.com.
  • Gather all your articles and publish them in an e-book. Recycling is smart, so compile all your previously published articles. The end result can be a freebie that can be passed around in a very viral way.

Online marketing with articles is a powerful promotional technique that can give any website a boost, whether in terms of search engine ranking or in terms of sales. It is definitely a winning option.