Eliminate Expenses with Organic Search Engine Optimization

There are a lot of new terms floating around the internet these days, as an entirely different language has developed with the electronic age. While most people think of “organic” in terms of food products being grown without the use of harmful chemicals and pesticides, in the world of search engine optimization, organic reflects on the search results that show up naturally when searching for a specific search term.

Most internet users are looking for results aimed at their search term. Today’s search engines often offer advertising on their sites as a means of making money and in most instances allow advertisers to pay for a higher ranking on the search results page. Since most internet users typically do not go beyond the second or third page of results, companies have found it can pay off to be on the first page of the search results.

PPC advertising vs. organic SEO
When looking at a results page, you will see advertising. Sometimes it is difficult to differentiate between results that occur naturally and those that are paid for their position. This may not have the best interests of the internet user in mind, but for most search engine operators, profit is not a dirty word.

Other advertisers pay a fee each time a user clicks on their page. Known in the industry as Pay-per-Click, or PPC, it can be beneficial to the site operator since they do not pay unless someone clicks on their site. However, it can be frustrating to users that have trouble determining the difference between a paid advertisement and an organic search result.

Site owners are learning that advertising for space or buying specific keywords from a search engine can be costly. Over time, it takes a large chunk out of their advertising budget without being able to accurately track how that expense is paying off. Nearly every business operator gives careful thought about their return on investment (ROI), and some may be finding that money spent for ad space on search engine results may be money better spent on search engine optimization.

To begin with, the website needs to be designed to attract the attention of the search engines. A well-designed site with appropriate content can do wonders for a company seeking to improve their rankings on results pages. Making sure all internal links work properly, researching the right keywords for information on the site, as well as a user-friendly experience, will enhance nearly any site’s ranking without the need to pay high premiums for advertising on those same results page.

You should also surf your site like a user to determine how well everything works. Determine whether all product or service information is accurate and explained in a way that visitors to your site can understand. It is also useful to have a friend look over your site, because a visitor may find some terms confusing, not having the same understanding of the term as well as you do, being the business owner.

Additionally, internet users are becoming more aware of the practice of paying for listings and are looking for sites that organically appear in the rankings. While it may be difficult to distinguish between the two, savvy surfers can usually spot the difference.