Creating More Reader-Friendly Content For Your Website

Remember back in high school when your English teacher taught you how to write a successful paper. You were told that the first paragraph should contain your thesis statement. The paper should consist of five paragraphs, each beginning with a topic sentence and containing evidence for whatever position you were taking. Evidence was to be followed by exposition. In the final paragraph, you were to reconfirm your argument in a “see what I just did” kind of way. The rules were very rigid, but if you followed them closely, you got an A.

When it comes to getting an A in writing for the Internet—that is, having people actually read what you write in your blog—there are four simple words you need to know: Goodbye to all that.

People looking at content on the Internet aren’t reading it the way your high school English teacher reads your carefully crafted compositions. Rather, they scan pages looking for things that stand out. Here are a few tips that will keep attract readers and keep them coming back for more.

Don’t Bury The Lede
A “lede” in journalistic jargon is the first sentence of the story and gives the reader the most important information. It’s the hook that gets them wanting to read more. In your high school English paper, your main point was somewhere toward the end of a long paragraph. But if you wait that long in your blog post, your readers may get bored and click on to something else.

Don’t Be Long-Winded
If you’ve got a complicated subject that will take a lot of unpacking to fully illustrate, think about breaking it up into its component parts and posting it as a series of blog entries. In this way, you’ll be able to hold your readers’ attention and you’ll also give them a reason to keep coming back for more.

Keep Paragraphs Short
If you look at sites like the New York Times or the Wall Street Journal, you’ll notice that most of their paragraphs consist of no more than a few sentences, many of them only one sentence. This gives the reader a break between ideas and makes it easier to keep one’s place.

Highlight Important Information
If a sentence or idea is particularly important, use a bold font to draw attention to it.

Organize with Subheads
Subheadings will help you organize your ideas (like when you had to write those outlines in high school English) and will enable your readers to home in on relevant and important information.

Make Your Points With Lists
Using bullet points and numbered lists are effective ways of breaking down important, easy-to-read information.

Use Image Captions to Provide Information
Readers’ eyes are naturally drawn to images. Use the captions to provide important information about your topic and to get visitors engaged enough to want to read the whole post.

Proofread. Then Proofread Again.
The quickest way to lose a reader is through misspelled words and bad grammar. Always check your work before you hit publish. Then check it again.

The Role of Content Writing in Internet Marketing Campaigns

In the world of search engine optimization and online marketing, there are many different strategies and components that need to come together in order to arrive at a desired result. A common component to successful online marketing campaigns is content writing. Content writing can be described as article writing for the sole purpose of supporting an online marketing venture.

Most people have a rather vague perception of what content writing is. They might be intimately aware of its purpose but do not understand the much needed fine points required for a content writing to be successful. This can prove problematic since a weak content writing campaign can do a lot more harm than good.

So, let’s look at content writing from a perspective showing what needs to be done to make content writing more successful…

Online marketing involves manner different components in order to deliver a desired outcome. One reason an online marketing strategy might falter is due to maintaining a limited approach to the process. In other words, the same one of two strategies is employed. To truly maximize your potential, it would be wise to look at all angles of internet marketing and SEO success. This is where content writing becomes so valuable. However, it is also necessary to avoid falling into another common trap: haphazard marketing and promotional strategies.

What does that mean? Basically, it means it is not enough just to do things. You need to do things properly and with great care and attention to detail. To do otherwise could dramatically undermine your ability to succeed with your SEO marketing plans. And really, if you want to make a horrible impression of potential customers, all you need to do is circulate really poor quality content articles. They would prove to be a real “death knell” for an online marketing campaign. Okay, is such an assessment a hyperbolic one? It isn’t when you look closer at what the purpose of content writing needs to be.

Why do people need content written? There are a few reasons:

• Link Building: Yes, search engine optimization relies heavily on link building. Integrating links into the content of a well written article can seriously boost SEO ranking potential.

• Website Text: The text of a website needs to be engaging, informative, and valuable. It also needs the effective and proper integration of keywords into the text in order to deliver needed results.

• Attraction Marketing: This would be writing that impacts the psychological effect of making a person want to be a part of a product or service. While not an easy mode of content writing to create, it can be done with a talented writer at the helm.

• Informational Marketing: This is another side of the attraction marketing coin. In essence, informational marketing establishes the writer of the content and, hence, those associated with the content as experts. And who would not wish to purchase a product or service from an expert?

Of course, there are many more spheres to effective content writing than merely the four examples listed here. The key is that no matter what you do, you need to do things in the proper manner. Simply getting things done to get them done will not yield an effective or desired end result.

In short, that means the quality of the content writing needs to be at a professional level. Sure, you could slop together a very weak series of articles and string quotes in them. That might have some SEO value. But, would it have any information or attraction marketing potential? Probably it would not in any significant way. How could you possibly impress anyone with the content of a particular article if the content was poorly written and compiled? You can’t! As such, it becomes necessary to take the appropriate steps to develop and publish quality content since this will boost the success potential of its marketing capabilities.

Those unable to produce their own quality content work should invest in hiring the services of a marketing/ad copy writer capable of delivering effective results. This is considered an investment because whatever expenditures you make procuring the writing service can be parlayed into business success. Again, quality content delivers which is why it is so worth seeking out.

What You Need To Know About Article Writing

You would think that article writing would not figure much into the advertising scene except in coming up with promotional write-ups. In the age of internet, article writing is one of the most effective tools in online marketing.  However, article writing for online promotion is not exactly the same as writing articles in the traditional setup. No matter how well-written your piece is, if it does not have the factors to influence search engine rankings, it would not be worth much.

Keywords naturally play a major role in article writing. There’s a recommendation for the number of times key phrases should appear and where they should be placed. Having said that, let it also be known that keywords should not make up your entire article. How many times have you clicked on a link only to find an article that did not bear anything useful or even to end up on a page with just an enumeration of keywords? Your content must have substance. It should, at least, make sense. Search engines will pick up the kind of traffic you get, whether your visitors stay exactly one second and then leave, their disgusted exclamations are practically audible through the web.

What are the other things article writers must bear in mind as they write their pieces?

  • Make your articles as useful to the reader as possible. They must be informative and up-to-date.
  • Make your articles concise and to the point. You are not up for a literary award. It is even possible that you will not get a byline if article writing is simply a service that you provide. The point is, flowery paragraphs will turn off your target readers. They want a quick and easy read with as much information as possible packed in.
  • Use bullets and numbers. This will keep your writing organized and cohesive. It also makes for easier reading. Most of the time, the readers will scan the length of the article and their eyes will be drawn to the bullets. They usually decide if the article is useful or not based on what they were able to browse through.
  • Come up with a search engine-friendly title that reveals how the article can help a reader. Keywords figure into this. Other than this, it’s pure common sense. Readers will choose articles with titles that indicate what kind of information the entire length of the piece has.
  • Put links within your article. Refer to previous articles that you have written by embedding links to them within the body of your article.

Once your articles are written, what are some techniques you should employ in aid of online promotion?

  • Post these keyword-rich articles on your site. Such informative articles that are peppered with keywords are great ranking boosters for your site. Syndicate your articles by using RSS Feeds. This helps in the ranking too.
  • Post teasers for your articles at forums and message boards. Get active in these venues. If you’re a regular, you can post snippets of your articles, the link to your website accompanying it of course, without being branded as spam.
  • Submit to article directories. To get your article more views, have it published in directories. These already have a broad range of readers and many people consult them for research. Their search engine rankings are also usually excellent, so your article can get a wider readership. Your links get better exposure too. Some of the most popular directories are ezinearticles.com, goarticles.com, and articlealley.com.
  • Gather all your articles and publish them in an e-book. Recycling is smart, so compile all your previously published articles. The end result can be a freebie that can be passed around in a very viral way.

Online marketing with articles is a powerful promotional technique that can give any website a boost, whether in terms of search engine ranking or in terms of sales. It is definitely a winning option.