The Value Of Blogs

Blogging has been a great outlet for those that wish to lament their activities and observations to the world at large. While many believed that blogging only had a purpose for personal reasons, a change of events did occur. People want and love information. They also want this information at an extremely quick pace. They do not want to wait to have their questions answered. People also don’t wish to wait very long to find someone to fix their problem. Therefore it is extremely important, as a business, to have a blog. Where does the process of building a great blog for your business begin?

Blogs provide many different functions. They allow your customers to have an “inside” view to you personally and to your business. People do business with those that they know, like and trust. Blogging provides all of these elements. When you are taking that first step to start your business blog, take 30 minutes to write out a plan. Your blog plan should include:

Purpose: What do you want your blog to do? Keep your customers interested and provide valuable and useful content to your audience should be your main goals. You do not want to use your blog for a hard sales pitch. Blogs fall into the realm of a soft sales pitch. This takes more time to see ROI, but you will end up with a solid and loyal customer base.

Editorial Calendar: Take a few minutes to determine what you want to write about. Think about all of the common questions you get asked regarding your business. This is the perfect starting point for finding subjects to write about.

Frequency: How often do you wish to post a blog entry? How much time do you realistically have to write a blog post? These are two very important questions. Even if you think that posting five times a week is a great idea, if it takes you away from other aspects of your business you are wasting your time. You need to use your time effectively. The important key is that you blog on a consistent basis and stick to a schedule. The details of the schedule are entirely up to you.

Begin With SEO: It is much easier to start your blog using proper SEO strategies as opposed to trying to fix it after the fact. Build a list of solid keywords and key phrases. Make use of the SEO features your blog platform has in place. By properly tagging, use of category and Meta descriptions you will increase your rank. Use SEO properly prior to launching your blog. Otherwise, you will have great content but no one will be able to find it on their search engines.

Blogging is a great way to deliver fresh content on a regular basis. This is one of the main things that search engines look for. Blogs also allow you to engage and interact with customers and potential customers. As people begin to see that you are an authority in your field, they will trust you enough to reach out and purchase your services. Blogging doesn’t need to be time consuming, simply determine what you want to write about and start writing. Be sure to use proper SEO strategy before you post your blog entries. You will then enjoy the benefits of increased page ranking.