5 Things You Should Know About Creating Your Own Information Product

Information sells. In the days before the Internet, mail order companies made huge fortunes selling booklets and books by mail to people hungry for information on specialized topics. Today, even with the abundance of free information available online, people will still pay—and pay well—for information products created by experts. In addition to SEO and Website promotion, why not create your own information product for sale on your website?

If you are thinking of creating your own information product, or if you’re currently creating or marketing an info product, there are some things you should know that can increase your product’s quality and your resulting sales.

1. Not everyone likes audios and videos. There is a tendency now to offer audio products and videos, rather than ebooks, because “no one reads anymore.” Actually, a lot of people do read, and when it comes to information, many people prefer to flip back through a book looking for something specific, rather than having to listen to a whole audio again. Your best bet is to offer your product either as a combination of ebook and audio or video, or as a choice of ebook or video. This way you capture both audiences—the readers and the non-readers alike.

2. Your cover graphic matters. When ebooks were new, cover graphics were fairly crude, and no one really noticed. There are still several products on the market that create these rudimentary cover graphics. However, if you hire a cover designer, or invest in a high-quality cover-creation program, you will sell more copies of your product than if you have a noticeably “old”-looking cover.

3. Set your price point carefully. For a while, it was not uncommon to see a simple ebook going for $97, with some bonuses included to make it look like more of a “value.” Now, the prices of ebooks seem to be going down to $47 and below, while videos, audio series and home study courses are occupying the top pricing ranks. When you price your ebook at a lower price, you are likely to more than make up the difference in volume.

4. Think carefully about bonuses. Some marketers do not include bonuses with their info products at all. In their sales letters, they explain that the information is valuable and that they feel adding a lot of bonuses with inflated values would cheapen their product, not enhance it. Other info product owners add five, ten or even fifteen bonuses, to increase the perceived value of their product. Both approaches can be successful; the key is deciding whether your audience will be more receptive to bonuses or the no-bonus technique.

5. Promote your product through affiliates. Set up a good affiliate program and encourage people to sell your product to their website visitors and customers. When you have a large affiliate base, you will sell more products, and build your own email list much more quickly than if you go it alone. Make sure your affiliates receive a decent commission and a portion of any “back end” sales of other products. If you have a good ebook, audio or video program that people want and need, your affiliates will be glad to help you sell it.

Marketing your own information product is the best way to make money online, and if you have a good idea and the determination to create a great product, you can do quite well.