Top 3 Ways To Build Links Like An Expert

Link building is a term that is used frequently in regards to effective SEO. What does link building mean? How does one create links properly to ensure high website rankings? Links are used by Google to determine if your site has authority. Google’s algorithm ranks each page based on a set of criteria. If your website has a good set of secure links to it, there is a higher chance that Google will consider your site an authority. Simply put, you want other pages to link to your page. Unfortunately, credible link building can be complicated. Some site owners will do anything to get as many links as possible, and this is not the way you want to utilize link building. Not all links carry the same weight or value. Here are three ways to build links the correct way.

Credible Content
Content is one of the most valuable aspects of your website. The days of producing any type of content, simply to have words on your site, are long gone. If you do not produce and consistently update your content, Google will not see your site as an authority and your rankings will drop. The key is to write content that is useful, interesting and most importantly relevant. Relevant content is always up to date and will be of use to your readers. Credible content is what other sites will want to link to, thus creating strong link building alliances. This will build the ranking of your site because Google will recognize that your site is an authority.

Find Your Niche
In order to build your reputation as an authority, you must have an understanding of your optimal audience. To say that everyone is your audience is too broad a reach. Every business, every website has a niche audience. Who are the people who will faithfully go to your site to find information? Who uses your product or services on a regular basis? Who can recommend your services to others? These three questions will provide you with an overview of whom your audience encompasses. Once you are aware of your niche market, you can create information that is custom for them. You can captivate and maintain the interest of those that will be your customer base and recommend your services to others. Word of mouth is still one of the best forms of advertising. People will always do business with those they like and trust. Tailoring your content to your niche audience will elevate your status as an authority. This system will also tell your niche audience that you truly care about their wants, needs and interests.

Linkable Content
Making your content linkable is of the utmost importance. Make it easy for the visitors of your site to share your content. Is the “share” button clearly marked? Can your visitors easily share to social networking platforms like Facebook and Twitter? Keep your posts and your content simple and give the readers a reason to share.

The concept of link building can seem complicated and complex, but the fundamentals are easy to put in place. Creating great content, making sure that Google sees your site as an authority and making it easy for your content to be shared are three key ways to begin.

Keyword Optimization – What you Need to Know

Keywords form the basics of any internet search. A user visits a search engine, types in a few keywords relating to whatever information they want to know, and the search engine returns results in the order that it deems most appropriate.

Now, the question is, how do you make it so that when a (potential) customer is looking for information about your product, they find your site among the top returns on the site.

The answer lies in keyword optimization.

Keyword Selection
Keyword optimization begins by selecting the keywords you want to optimize your size for. Keyword selection is an incredibly detailed process, and books could be (and have been) written on it. We’ll take a very brief look at it here.
Begin your selection process by looking at your site, and thinking of a few good descriptive words and phrases for each page. These should describe the contents of the page, and should be phrases that you would type into a search engine hoping to get to the information on your site.

Once you’ve selected these, you a keyword selection tool like Overture or WordTracker to give you more ideas about how often your terms are searched for. If you have some really common words on your list, you’ll probably want to drop them for less popular words. Pages outside of the top 10 rankings don’t really get looked at.
Thus it’s much better to be top-ranked for an uncommon keyword than bottom-ranked for a very common keyword.

Optimization for Search Engines
Once you’ve selected your keywords, you need to know where to place them on your site for optimal response. The Title, Heading 1, and Heading 2 sections of the page carry the most weight as far as search engines are concerned. So make sure to put your target keywords in those slots.

However, make sure that you’re writing for your users as well as the search engine crawlers. One of the most difficult parts of SEO is making titles that both incorporate keywords, and make sense to readers.

Content Generation
The third step toward the keyword optimization of your site is keyword-based content generation. This is where the waters get a little bit murkier, as search engines do not reveal their specific crawler algorithms. There are a number of things we do know though.

First, you should be using the relevant keywords at least a few times. However, this is a fine line to walk. In the past, there was a lot of talk about keyword density. It’s more generally accepted now that if you write a 500-word article, you should be able to drop in the target keyword 3 or 4 times. What’s more important though, is the quality of the information.
Search engines are getting more sophisticated, and they’re getting better at determining if content is well written. Moreover, they’re getting extremely apt at indirectly reading whether an article is well-written. Search engines understand that if an article is well-written, it will be linked to and shared via social media. Thus links and sharing are weighted quite highly.

On the other hand, if the search engine determines that your content is poorly written, the number of times that it incorporates your target keywords will not matter, as your rankings will be negatively affected.

Google Algorithm Changes and How Your Strategy Should Adjust

The end of the year is fast approaching and with it new Google definitions of what makes a good search result. Beating the Google Algorithm is the purpose of search engine optimization (SEO) strategies. The Google Algorithm is the method that the search engine uses to sort and rank search results. The placement on a search engine results page (SERP) determines the amount of exposure a business will get. If your website does not appear on the first page or results, it will not get much traffic. Niche marketing is the focus for online sales, since there is much less competition for niche rankings. However, Google constantly struggles to bump down listings that are not comprised of quality content. There are many things that are considered to determine your final rankings, and many strategies you can pursue to improve those rankings.

The first step in any SEO plan must be the design of your website. Meta tags and titles are very important, as they allow the search engine to index your site. Also, back linking is a good solid way to improve position on SERPs. If your site is linked to be other trusted sites, it looks more trustworthy to Google. Article posting can improve your score some what, providing the content is new and fresh. Google responds very poorly to duplicate content and your site could take a nose dive in the rankings if you do not provide fresh news. Buying domain names that exactly match your keyword phrase has been helpful in the past, but is no longer a good strategy. All of these tactics are well known, and many companies already exploit them.

A new thing to consider is the importance of usage data. Every time an Internet user clicks on your link from a SERP, certain information is tracked and stored. Bounce rate, click-through-rate, time on site and more are tracked by analytics programs. Google then correlates that information and uses the results when making determinations about page ranking. If Google is watching your usage data then so should you. When your bounce rates are high, it negatively affects your ranking, so focus on strategies to minimize your bounce rate. For those unfamiliar with the term bounce rate, an example would be a person clicks on your link and then immediately hits the back button and continues browsing search results. To Google, this reaction says that your site is not a good match for that keyword. Since their goal is to provide quality search results that meet the needs of Internet browsers, they will demote you based on browser response.

The only way to avoid having negative results from usage data is to provide quality web content. If your website is a product sales website make that clear on your search result. This will reduce the number of bounces. Ensure that your home page is engaging and informative. The longer people stay on your page the better it will look to Google. Place enticing links on the first page. The more people that click through, the better your eventual results.

Optimizing a Web Page without Resorting to Black Hat Methods

SEO (search engine optimization) can be difficult to manage. There are so many parts and pieces that intertwine to create a solid SEO business practice that doesn’t violate search engine policies, it can be difficult to keep track. This is especially true with search engines such as Google continuously changing the algorithms that they use to detect duplicate content or other items that that they do not consider worthwhile. SEO is important to businesses since it determines the page rank of websites. A properly optimized site is ranked and indexed by major search engines such as Yahoo, Google or Bing and will begin showing in search results. The trick is to get the optimized website to show on the first page without spending thousands of dollars.

The first tip for getting a website to jump to the first page of search results is to choose niche keywords. Highly focused keywords have less competition, so creating a site that will show up first for those keywords is fairly easy. Once you have chosen your niche keywords, there are some things you should remember about content. First, keyword density should never be greater than 4% in your content. That means that the key word should not be used more than four times for every hundred words. If the keyword is a long-tail, consider keeping it down to 2%. If a keyword exceeds that percentage it is considered keyword stuffing and many search engines will automatically reject sites suspected of using black hat SEO practices.

The second important thing to include is keywords in Meta tags. Always fill out the Meta tags and descriptions so that Search Engines can find and index your website. Meta tags should always include some basic information about the company and the meta keyword written in grammatically correct English. Always include the keyword in the title of the page. This will help it to be searched easily. Including the H1, H2, and H3 tags on your page will help to increase your ranking.

The third tip is all about content. Quality content is the key to not only driving traffic to your website, but also closing sales. Optimizing your site to the point where the only real information on it is all about keywords doesn’t create revenue. Ultimately, SEO is solely used to drive traffic to your website. From that point the content on the site must speak to customers and convince them to finalize a sale. Content should inform, instruct or amuse customers and engage them as much as possible. Incorporating expert articles on your website can be a great way to provide content to potential customers that will simultaneously build trust. When potential customers can see first hand that your company is an expert in its field they are more confident in doing business with you. The trick is to provide a wealth of information in such a way that it doesn’t overwhelm.

If you chose the right keywords and incorporate them at a rate of 2-4%, provide well written Meta tags and descriptions using your keyword, and have fabulous content, your website will become a success. Other methods of online marketing may drive traffic more quickly to your site, so also consider adding a social media piece to any marketing plan.

SEO Content Writing Secrets For Eager Online Marketers

In the next few words, we are going to discuss some SEO content writing secrets that will help you get a residual traffic stream to your website, turn them into leads, and ultimately convert them into sales and more sales.

First, you need to ask yourself, the question, “Why write SEO content?” Some people have been writing SEO content for so long that they forgot why they are doing it, simply because they have no idea of what they are aiming for and how to succeed. Here’s the reason why you should write SEO articles and blog posts more often: The search engines love them! If you could constantly feed the Google and Yahoo “spider” with fresh new content which contain strategic keyword phrases targeted for a specific audience, you can literally put yourself in front of hundreds of thousands of people online. And luckily for you, that is good for your business.

There are many different uses of SEO content. First, you can use it to generate direct traffic. Many article directories allow you to post your original articles and have your own resource box shown at the bottom. If your article receives direct traffic from the search engines, there’s a good chance that some of your readers will actually click on your resource box and be redirected to your website landing page. That is direct traffic and it’s not rocket science. Simply write keyword rich articles, get views, get website visits, and generate more sales from those visits.
The next purpose of writing SEO content is to generate backlinks to your site. As you may already know, Google has an algorithm that gives a higher search engine ranking to sites which have more backlinks from other sites. Writing search engine optimized articles will help you get those needed backlinks over time.

Now here’s a paradigm shift of thinking for you: Most online marketers simply do SEO for the purpose of pushing up the search engine rankings of their website domain. But there’s another side to this that you must realize. Trying to get your website on the first page of search results might take some time to do, but getting your article pages to rank for certain long-tail keywords is relatively easier! Thus, it is highly recommended that you SEO optimize your articles in article directories, blogs, and other online locations. Instead of focusing on on-page SEO, try to build individual search engine rankings for each of your content pieces submitted online! This way, your main website may not be on the first page of search results, but your articles and blog posts will. Now that’s a greater horde of traffic.

But perhaps the best of all SEO content writing secrets is maintaining clarity and intelligibility in your words. Lots of people who write content for better exposure in the search engines make the mistake of making their articles appear with jumbled phrases and sentences which lack sense. Never do this. Realize that although you are writing your articles and blog posts for better exposure in the search engines, your main marketing targets are real people. Keep on giving away useful information to your intended readers. This is a good branding strategy and will help you build a good online reputation.

Finding Your Niche With Search Engine Optimization

Websites that try to be everything to everybody are rarely more that marginally successful as they are not focused on their core customers. This is especially true for websites that cater to specific niche customers and when they stray from the formula they originally developed, they find that their customers may not be as impressed with their diversification as the owner was.

Looking at a well-diversified site may give the impression that they are able to meet the needs of many different types of visitors. A few sites may actually be able to pull that off, but attracting customers looking for specific items or information can actually be much easier. Marketing efforts for sites selling niche merchandise can be more specific in the search engine optimization efforts and if they use things like article marketing, can aim their articles at the customers that are interested in what they have to offer.

With online advertising being as popular as it is, it can also be expensive, especially for an internet business just getting their toes in the sand, and finding a way to target a specific audience can produce a louder bang for their advertising buck. Understand when a site tries to offer something for everyone, their advertising has to target everyone. This can spread their advertising dollars too thin to be effective. However, targeting a specific niche reduces the number of people targeted and can allow for better returns on their advertising investment.

When considering the cost of search engine optimization and the network marketing done to attract visitors, a high number of visitors may seem to be a good return on the investment. However, the number of visitors means nothing if they make no purchases. It is far better to have 1,000 visitors spending $50 each than to have 100,000 visitors and only a handful spend $10. Calculating the return on your investment needs to tell the entire story and not just a sidebar.
For example, if your website sells golf equipment and supplies, reaching out to equine areas of the internet will probably bring in zero results. This is the type of effect that bulk mail, or in this case bulk email, can have on your advertising and marketing budget. You may reach a bunch of horse lovers, but unless they are also into golf, your return will be next to nothing.

The keywords used on each page of your website should correspond to what products or information is contained on that page. You can not use the same keywords on every page, especially if the pages offer different information. Search engine optimization needs to have each page optimized for the individual page to be effective and if the keywords are all the same, a change may be needed to find success.

Backlinking and How to Go About It

Broadly speaking, backlinking can be defined as consolidating your online presence by getting other websites similar to your own to link back to you and by creating and submitting articles that promote your website to various online directories. Backlinking tends to be straightforward – there are not many mysteries about it. For the most part it brings results that directly correlate with the effort you invest in setting up links and creating quality content to be published on other websites.

Before talking more about backlinking it’s worth keeping in mind that it’s an additional means through which you can increase you traffic. Even if, when done properly, it can bring you a lot of traffic, it’s not something you can use as a primary means of getting visitors to your website. Make sure you have quality content that is optimized for search engines first and only then invest your resources in backlinking.

Going About It
As mentioned above, you can set up backlinks in two basic ways: by convincing other websites to link to you or by creating articles that contain the URL to your homepage and uploading them to various online directories.

• With Links
If you have the resources, you can purchase links directly from listings or other websites. This practice can bring results, but it typically works best for well-known brands that are at least regionally trusted by buyers.

It would be safer if you partner with some of the websites that are similar to your own but that are not your direct competitors. Do this by making friends among their owners and webmasters. This collaboration can be profitable because it will be quite likely that only people who are interested in your niche will be redirected to you. Keep in mind though that you’ll be asked to put links on your site that send to other websites as well, so be careful with who you associate. As a rule, try to have websites that are at least equal to you.

You can also create a cluster of websites centered on the same niche that redirect users between them. Some individuals have been successful doing this but keep in mind that having more websites means spending more money on hosting and on quality content.

• With Relevant Articles
A popular way to do backlinking at present is by writing articles relevant to your website and uploading them to the many article directories available online. Popular article directories tend to pop up in search results, attracting people to click them. If those reading these articles find them interesting and relevant to what they are searching then they are likely to check the URL which is usually included within them and end up browsing your website.

“How To” articles are perhaps the most popular when it comes to backlinking. It’s worth noting that most of the articles that end up in online directories are not directly promotional, but offer relevant information or at least try to. Also, they feature specific keywords in the right densities.

Eliminate Expenses with Organic Search Engine Optimization

There are a lot of new terms floating around the internet these days, as an entirely different language has developed with the electronic age. While most people think of “organic” in terms of food products being grown without the use of harmful chemicals and pesticides, in the world of search engine optimization, organic reflects on the search results that show up naturally when searching for a specific search term.

Most internet users are looking for results aimed at their search term. Today’s search engines often offer advertising on their sites as a means of making money and in most instances allow advertisers to pay for a higher ranking on the search results page. Since most internet users typically do not go beyond the second or third page of results, companies have found it can pay off to be on the first page of the search results.

PPC advertising vs. organic SEO
When looking at a results page, you will see advertising. Sometimes it is difficult to differentiate between results that occur naturally and those that are paid for their position. This may not have the best interests of the internet user in mind, but for most search engine operators, profit is not a dirty word.

Other advertisers pay a fee each time a user clicks on their page. Known in the industry as Pay-per-Click, or PPC, it can be beneficial to the site operator since they do not pay unless someone clicks on their site. However, it can be frustrating to users that have trouble determining the difference between a paid advertisement and an organic search result.

Site owners are learning that advertising for space or buying specific keywords from a search engine can be costly. Over time, it takes a large chunk out of their advertising budget without being able to accurately track how that expense is paying off. Nearly every business operator gives careful thought about their return on investment (ROI), and some may be finding that money spent for ad space on search engine results may be money better spent on search engine optimization.

To begin with, the website needs to be designed to attract the attention of the search engines. A well-designed site with appropriate content can do wonders for a company seeking to improve their rankings on results pages. Making sure all internal links work properly, researching the right keywords for information on the site, as well as a user-friendly experience, will enhance nearly any site’s ranking without the need to pay high premiums for advertising on those same results page.

You should also surf your site like a user to determine how well everything works. Determine whether all product or service information is accurate and explained in a way that visitors to your site can understand. It is also useful to have a friend look over your site, because a visitor may find some terms confusing, not having the same understanding of the term as well as you do, being the business owner.

Additionally, internet users are becoming more aware of the practice of paying for listings and are looking for sites that organically appear in the rankings. While it may be difficult to distinguish between the two, savvy surfers can usually spot the difference.

Getting the Most Out of Your Link Building Plans

It is no secret that the more organic traffic you can procure from the search engines, the more successful your online marketing ventures can be. If you are producing a website for the purpose of promoting a product, service, or affiliate venture, you will need a large amount of traffic for it to succeed. Most people realize this which is why they will put a great deal of effort into search engine optimization marketing. And, of course, most people realize that one of the keys to success with search engine marketing would be to boost the number of links pointing to the website. What many people do not realize is that without the proper links in place, the venture is not going to be as successful as it could be. The truth of the matter is that all links have some value but quality links will have more value. That is why it is necessary to center the bulk of your link building plans on amassing links that are considered “high quality”. How can this be done? Here is a brief overview:

First, you need to make sure that the website the links will be pointing to is properly optimized. No matter how expansive your link building strategies are, they will be undermined if your website is improperly optimized. Really, you will not experience much success from a sparse website that has little value or content. The website will need quality text that is rich with the keywords that are commonly keyed into the various search engines. Adding audio and video files as well as a site map would not hurt either. The search engine robots generally favor such websites which is why these added components are so helpful and necessary. If you do not have a quality website designed then your link building strategy is not going to be worth much.

That said let’s take a look at what is needed to get the most out of your link building ventures…

Above all, you will need relevant links. You do not want to haphazardly place links on sites that are not going to deliver much in terms of value. Then again, you could randomly place links as a secondary link building strategy but you do not want it to be a primary strategy. Remember, you will want the search engine robots to smile upon all the links that you put out on the web. The more relevant the links are, the more likely this will occur. For those wondering what relevant links are, these would be links placed on websites that share similar subject matter to your own website. For example, if your website deals with sports memorabilia, any link placed on a site that is related to sports would be considered a relevant link.

You also want to look towards those sites that have high Google page rank. The greater the page rank, the more “search engine juice” your website will receive. Once again, that is not to say sites with low PR are worthless but their value will be limited. Adding links to sites that low in PR may or may not have much impact. Placing links on sites that have high PR will always have a positive impact.

One way links are much better than reciprocal links. When the search engine robots see you are trading links, they will downgrade the value of the links. Sure, they may not seem fair but that is the way the system is devised. By putting more value on one way links, the search engine robots can get a better gauge determination as to how popular your site really is. Hence, they prefer one way links.

Don’t dump a whole slew of links on the internet all at once. Yes, there are some services that can put up a few hundred links on various (low quality) sites and blogs within a week. Such “link spam” may not help your cause. Adding a few links a week for week after week will definitely have a much better impact since it will make a more positive impression on the search engine robots. This, in turn, will boost your site’s rankings and increase the success potential of your marketing venture as a result.

Tips on Successful Directory Submission

When discussing website promotion, one of the tips always given is to submit to directories and search engines. The reader always thinks that it makes perfect sense and that he pretty much knows how to go about it, but the fact is he does not really understand the logic behind it, how it works, and how one actually goes about it.

What is the difference between a search engine and a directory anyway? A search engine uses a program for searching documents, mostly HTML, based on given keywords. It generates a list from its database put together by two programs, a spider, which fetches corresponding documents, and an indexer, which reads documents and creates the database based on their word and idea content. A directory, on the other hand, is a listing of submitted and approved websites. Basically, the main difference between search engines and directories is that the latter rely on submissions while the former have programs that scan the net for websites to include in their database. Keep in mind that search engines and directories are two different things, so it is best to come up with separate plans for utilizing the two methods for website promotion.
With search engines, it is all about keywords and HTML layout. You can look into discussions about keyword density, prominence, and placement to better equip yourself for targeting high search engine rankings. Remember that search engines can pick up your pages without you ever submitting them, so design your site accordingly.

As for directories, there are several steps you may have to undertake to prepare your website before submission in order for it to have a better chance of being approved. First and foremost, make sure that your website has been up and running for some time before you submit it. If you had recently made changes, again, wait a short while. You must know that some of the qualities of a good site, according to directory standards, are clean and attractive design, useful content, and fast loading pages.

Once you feel confident about your website, you can start the submission process. You usually have to start with picking out the category or categories which your site falls under. Think this through as this could have a great impact on your site’s exposure. Before submitting your URL, thoroughly read instructions, terms, and suggestions from the administration. Since directories depend on the information you give them, be as accurate as possible when asked for a description.

The top directories out there are Yahoo and DMOZ (also known as Open Directory Project or ODP). With ODP, it is not really as tough to get accepted, but there are so many submissions and they are usually short on staff which is comprised of volunteers. This is actually something you can capitalize on by volunteering to be an editor yourself and accepting your own submission. You have to realize that the Open Directory will not bring an amazing amount of traffic to your site, but it has its ways of influencing rankings, especially with Google. Remember, Google is like the godfather of all things SEO. It is always best to do things that are favorable to it.

Directories usually have a lead time after submission, so do not expect your site’s exposure to be magnified immediately. It may be necessary to submit specific web pages that can fall under different categories or to resubmit the actual website especially if you do a lot of tweaking or if you feel that the course of the site did a turn and it can now fall under a different category. However, do not be so aggressive about your submissions that you are practically spamming the directories. This may lead to detrimental consequences with regards to your active listings.

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