Recent Entries

SEO Content Writing Secrets For Eager Online Marketers

In the next few words, we are going to discuss some SEO content writing secrets that will help you get a residual traffic stream to your website, turn them into leads, and ultimately convert them into sales and more sales.

First, you need to ask yourself, the question, “Why write SEO content?” Some people have been writing SEO content for so long that they forgot why they are doing it, simply because they have no idea of what they are aiming for and how to succeed. Here’s the reason why you should write SEO articles and blog posts more often: The search engines love them! If you could constantly feed the Google and Yahoo “spider” with fresh new content which contain strategic keyword phrases targeted for a specific audience, you can literally put yourself in front of hundreds of thousands of people online. And luckily for you, that is good for your business.

There are many different uses of SEO content. First, you can use it to generate direct traffic. Many article directories allow you to post your original articles and have your own resource box shown at the bottom. If your article receives direct traffic from the search engines, there’s a good chance that some of your readers will actually click on your resource box and be redirected to your website landing page. That is direct traffic and it’s not rocket science. Simply write keyword rich articles, get views, get website visits, and generate more sales from those visits.
The next purpose of writing SEO content is to generate backlinks to your site. As you may already know, Google has an algorithm that gives a higher search engine ranking to sites which have more backlinks from other sites. Writing search engine optimized articles will help you get those needed backlinks over time.

Now here’s a paradigm shift of thinking for you: Most online marketers simply do SEO for the purpose of pushing up the search engine rankings of their website domain. But there’s another side to this that you must realize. Trying to get your website on the first page of search results might take some time to do, but getting your article pages to rank for certain long-tail keywords is relatively easier! Thus, it is highly recommended that you SEO optimize your articles in article directories, blogs, and other online locations. Instead of focusing on on-page SEO, try to build individual search engine rankings for each of your content pieces submitted online! This way, your main website may not be on the first page of search results, but your articles and blog posts will. Now that’s a greater horde of traffic.

But perhaps the best of all SEO content writing secrets is maintaining clarity and intelligibility in your words. Lots of people who write content for better exposure in the search engines make the mistake of making their articles appear with jumbled phrases and sentences which lack sense. Never do this. Realize that although you are writing your articles and blog posts for better exposure in the search engines, your main marketing targets are real people. Keep on giving away useful information to your intended readers. This is a good branding strategy and will help you build a good online reputation.

Finding Your Niche With Search Engine Optimization

Websites that try to be everything to everybody are rarely more that marginally successful as they are not focused on their core customers. This is especially true for websites that cater to specific niche customers and when they stray from the formula they originally developed, they find that their customers may not be as impressed with their diversification as the owner was.

Looking at a well-diversified site may give the impression that they are able to meet the needs of many different types of visitors. A few sites may actually be able to pull that off, but attracting customers looking for specific items or information can actually be much easier. Marketing efforts for sites selling niche merchandise can be more specific in the search engine optimization efforts and if they use things like article marketing, can aim their articles at the customers that are interested in what they have to offer.

With online advertising being as popular as it is, it can also be expensive, especially for an internet business just getting their toes in the sand, and finding a way to target a specific audience can produce a louder bang for their advertising buck. Understand when a site tries to offer something for everyone, their advertising has to target everyone. This can spread their advertising dollars too thin to be effective. However, targeting a specific niche reduces the number of people targeted and can allow for better returns on their advertising investment.

When considering the cost of search engine optimization and the network marketing done to attract visitors, a high number of visitors may seem to be a good return on the investment. However, the number of visitors means nothing if they make no purchases. It is far better to have 1,000 visitors spending $50 each than to have 100,000 visitors and only a handful spend $10. Calculating the return on your investment needs to tell the entire story and not just a sidebar.
For example, if your website sells golf equipment and supplies, reaching out to equine areas of the internet will probably bring in zero results. This is the type of effect that bulk mail, or in this case bulk email, can have on your advertising and marketing budget. You may reach a bunch of horse lovers, but unless they are also into golf, your return will be next to nothing.

The keywords used on each page of your website should correspond to what products or information is contained on that page. You can not use the same keywords on every page, especially if the pages offer different information. Search engine optimization needs to have each page optimized for the individual page to be effective and if the keywords are all the same, a change may be needed to find success.

Compare Cost Effectiveness of Online Marketing Plan

Regardless of the industry in which you work, marketing is the key to your overall success. Especially when working online, you marketing efforts can reach millions of potential buyers, providing you are using the right market methods to let your business be known. Businesses just starting out often have little money to devote to marketing and must be sure their approach is best suited to their business to bring in the most customers in the least amount of time.

How that is done is often the topic of debate, but once you decide on a method or marketing you should track its effectiveness and if it does not meet your expectations, there is no reason you have to stick with it. Your choices basically include search engine marketing, which should be complete before your website goes live; paid placement, pay per click and even affiliate marketing.

Determining which method is the most cost effective probably can’t be accurately measured until you have tried each one, but if you have success with one that satisfies your sales goal, chances are you should stick with it.

Search engine marketing is possibly one of the most complicated methods of internet marketing in that your website must meet the criteria for being indexed by the major search engines. It rests on how well your site is put together from the beginning and that information on your site will be informational to your visitors. A well organized website can deliver your name to organic search results.

To entice more traffic quicker, pay per click can be more aggressive. You will have to contact search engines and develop a program with which every time a visitor clicks on your website, you pay the search engine operator. This is possibly the least expensive means of gaining loads of visitors but there are downsides to this method of website marketing.

First, you have to bid on the keywords that come up on the top pages of the search engine results and even if thousands of people click on your site, it doesn’t mean they will translate into sales. There are also many users that can recognize search results that are presented as a result of paid pay for click sites as well as paid placement ads. Many of those users simple will not click on those ads, aiming instead for the sites that trust their search engine optimization will place them high in the organic listings.

You can also delve into affiliate marketing to increase your visitors by offering other sites the opportunity to place links to your site on their site and pay them a commission when a sales is made by someone who clicked through their site. Of course, this will depend on how well the site you are affiliated with is marketed as much as that site’s content.
Having a link to your site may also tell the search engines that your site is popular, scoring a few more points, but only if the site’s content is relevant to what is posted on your site. You also should stay away from sites that do not match the morality of your site.

Backlinking and How to Go About It

Broadly speaking, backlinking can be defined as consolidating your online presence by getting other websites similar to your own to link back to you and by creating and submitting articles that promote your website to various online directories. Backlinking tends to be straightforward – there are not many mysteries about it. For the most part it brings results that directly correlate with the effort you invest in setting up links and creating quality content to be published on other websites.

Before talking more about backlinking it’s worth keeping in mind that it’s an additional means through which you can increase you traffic. Even if, when done properly, it can bring you a lot of traffic, it’s not something you can use as a primary means of getting visitors to your website. Make sure you have quality content that is optimized for search engines first and only then invest your resources in backlinking.

Going About It
As mentioned above, you can set up backlinks in two basic ways: by convincing other websites to link to you or by creating articles that contain the URL to your homepage and uploading them to various online directories.

• With Links
If you have the resources, you can purchase links directly from listings or other websites. This practice can bring results, but it typically works best for well-known brands that are at least regionally trusted by buyers.

It would be safer if you partner with some of the websites that are similar to your own but that are not your direct competitors. Do this by making friends among their owners and webmasters. This collaboration can be profitable because it will be quite likely that only people who are interested in your niche will be redirected to you. Keep in mind though that you’ll be asked to put links on your site that send to other websites as well, so be careful with who you associate. As a rule, try to have websites that are at least equal to you.

You can also create a cluster of websites centered on the same niche that redirect users between them. Some individuals have been successful doing this but keep in mind that having more websites means spending more money on hosting and on quality content.

• With Relevant Articles
A popular way to do backlinking at present is by writing articles relevant to your website and uploading them to the many article directories available online. Popular article directories tend to pop up in search results, attracting people to click them. If those reading these articles find them interesting and relevant to what they are searching then they are likely to check the URL which is usually included within them and end up browsing your website.

“How To” articles are perhaps the most popular when it comes to backlinking. It’s worth noting that most of the articles that end up in online directories are not directly promotional, but offer relevant information or at least try to. Also, they feature specific keywords in the right densities.

Eliminate Expenses with Organic Search Engine Optimization

There are a lot of new terms floating around the internet these days, as an entirely different language has developed with the electronic age. While most people think of “organic” in terms of food products being grown without the use of harmful chemicals and pesticides, in the world of search engine optimization, organic reflects on the search results that show up naturally when searching for a specific search term.

Most internet users are looking for results aimed at their search term. Today’s search engines often offer advertising on their sites as a means of making money and in most instances allow advertisers to pay for a higher ranking on the search results page. Since most internet users typically do not go beyond the second or third page of results, companies have found it can pay off to be on the first page of the search results.

PPC advertising vs. organic SEO
When looking at a results page, you will see advertising. Sometimes it is difficult to differentiate between results that occur naturally and those that are paid for their position. This may not have the best interests of the internet user in mind, but for most search engine operators, profit is not a dirty word.

Other advertisers pay a fee each time a user clicks on their page. Known in the industry as Pay-per-Click, or PPC, it can be beneficial to the site operator since they do not pay unless someone clicks on their site. However, it can be frustrating to users that have trouble determining the difference between a paid advertisement and an organic search result.

Site owners are learning that advertising for space or buying specific keywords from a search engine can be costly. Over time, it takes a large chunk out of their advertising budget without being able to accurately track how that expense is paying off. Nearly every business operator gives careful thought about their return on investment (ROI), and some may be finding that money spent for ad space on search engine results may be money better spent on search engine optimization.

To begin with, the website needs to be designed to attract the attention of the search engines. A well-designed site with appropriate content can do wonders for a company seeking to improve their rankings on results pages. Making sure all internal links work properly, researching the right keywords for information on the site, as well as a user-friendly experience, will enhance nearly any site’s ranking without the need to pay high premiums for advertising on those same results page.

You should also surf your site like a user to determine how well everything works. Determine whether all product or service information is accurate and explained in a way that visitors to your site can understand. It is also useful to have a friend look over your site, because a visitor may find some terms confusing, not having the same understanding of the term as well as you do, being the business owner.

Additionally, internet users are becoming more aware of the practice of paying for listings and are looking for sites that organically appear in the rankings. While it may be difficult to distinguish between the two, savvy surfers can usually spot the difference.

5 Tips for Successful Search Engine Marketing

At the core of any successful search engine marketing campaign is accurate data carefully gathered. Forecasts and predications, while sometimes of great help, are too inconsistent to be dependable. Since it’s really difficult to predict what the market will be like in a few months time, regardless of the talent of the experts you have at your disposal, long-term effective search engine marketing promotion relies on how precise your data is and how well you can employ it to your own advantage. With this in mind, take at look at the following tips and try to implement them in your marketing campaign.

1. Plan ahead and with care
Before you commence your search engine marketing campaign, you must have already devised a concrete plan of action that should include effective solutions for any unforeseeable difficulties that might appear. Without a flexible plan that can withstand mishaps while maintaining a clear direction, you’re likely to lose both time and resources. Decide whether you want the campaign to strengthen your online presence or increase sales, and set the appropriate targets.

2. Be realistic about your available resources
It’s always better to underestimate your resources than to unrealistically expect wonders from your personnel. This doesn’t refer to numbers only, but also to qualifications. The more ambitious your search engine marketing campaign is going to be, the more demanding it will be on your staff.

3. Use quality analytics software
Once your campaign is under way, you’ll need to have at your disposal the means necessary to assess the progress you’re making, or else you’ll have no direction. A top ranking in search engine results can be misleading: a massive amount of visitors will do you no good if none of them buy your services or products. The safest thing to do is monitor conversions and keyword rankings for at least a few months.

4. Keep the promotion running for a long time
If you want the marketing campaign to be effective, you’ll have to maintain it for an extended period of time; it’s not something you can get going and then forget about. Update your website’s content regularly and make sure affiliate websites link back to you. Sometimes, in order to have others link to your website, you’ll need to link yourself out to others; don’t refuse this unless you’re absolutely certain it will do you more harm than good. When it comes to content, make sure it’s top-notch and uses the right keyword density.

5. Promote your offerings through multiple mediums
Podcasts, videos, social marketing, mobile marketing, affiliate marketing, and others can help promote your offerings. Use all the tools and services you can to spread the word about your website. These additional means of promotion will not only help you reach a larger audience, but will also guarantee the improvement of your brand’s image. People will be able to recognize your business more easily, and this will aid you tremendously in standing out from your competitors.

The Role of Content Writing in Internet Marketing Campaigns

In the world of search engine optimization and online marketing, there are many different strategies and components that need to come together in order to arrive at a desired result. A common component to successful online marketing campaigns is content writing. Content writing can be described as article writing for the sole purpose of supporting an online marketing venture.

Most people have a rather vague perception of what content writing is. They might be intimately aware of its purpose but do not understand the much needed fine points required for a content writing to be successful. This can prove problematic since a weak content writing campaign can do a lot more harm than good.

So, let’s look at content writing from a perspective showing what needs to be done to make content writing more successful…

Online marketing involves manner different components in order to deliver a desired outcome. One reason an online marketing strategy might falter is due to maintaining a limited approach to the process. In other words, the same one of two strategies is employed. To truly maximize your potential, it would be wise to look at all angles of internet marketing and SEO success. This is where content writing becomes so valuable. However, it is also necessary to avoid falling into another common trap: haphazard marketing and promotional strategies.

What does that mean? Basically, it means it is not enough just to do things. You need to do things properly and with great care and attention to detail. To do otherwise could dramatically undermine your ability to succeed with your SEO marketing plans. And really, if you want to make a horrible impression of potential customers, all you need to do is circulate really poor quality content articles. They would prove to be a real “death knell” for an online marketing campaign. Okay, is such an assessment a hyperbolic one? It isn’t when you look closer at what the purpose of content writing needs to be.

Why do people need content written? There are a few reasons:

• Link Building: Yes, search engine optimization relies heavily on link building. Integrating links into the content of a well written article can seriously boost SEO ranking potential.

• Website Text: The text of a website needs to be engaging, informative, and valuable. It also needs the effective and proper integration of keywords into the text in order to deliver needed results.

• Attraction Marketing: This would be writing that impacts the psychological effect of making a person want to be a part of a product or service. While not an easy mode of content writing to create, it can be done with a talented writer at the helm.

• Informational Marketing: This is another side of the attraction marketing coin. In essence, informational marketing establishes the writer of the content and, hence, those associated with the content as experts. And who would not wish to purchase a product or service from an expert?

Of course, there are many more spheres to effective content writing than merely the four examples listed here. The key is that no matter what you do, you need to do things in the proper manner. Simply getting things done to get them done will not yield an effective or desired end result.

In short, that means the quality of the content writing needs to be at a professional level. Sure, you could slop together a very weak series of articles and string quotes in them. That might have some SEO value. But, would it have any information or attraction marketing potential? Probably it would not in any significant way. How could you possibly impress anyone with the content of a particular article if the content was poorly written and compiled? You can’t! As such, it becomes necessary to take the appropriate steps to develop and publish quality content since this will boost the success potential of its marketing capabilities.

Those unable to produce their own quality content work should invest in hiring the services of a marketing/ad copy writer capable of delivering effective results. This is considered an investment because whatever expenditures you make procuring the writing service can be parlayed into business success. Again, quality content delivers which is why it is so worth seeking out.

EBook Online Marketing Explained

EBooks are frequently employed as a solid informational marketing strategy. Some online marketers may shy away from eBook marketing because they perceive it to be a little too involved and complicated. Is this an accurate assessment? The answer to that will depend on your own situation and your own willingness to engage in such a strategy. Yes, eBook informational marketing can be a great deal more involved than basic article marketing or promotional blogging but not to the degree you might initially assume.

Also, eBook marketing generally is quite effective which is why so many opt to employ it. Why not follow their lead towards promotional success?

Here is an overview of why such marketing will frequently deliver helpful results.

As the name implies, the goal of informational marketing is to provide an informative resource that people consider valuable. Upon reading a highly informative eBook, if the reader is suitably impressed, he/she may be inclined to follow up to learn more about the individual that published the eBook. (Note: the word published and not written is the key term here. More on that later) If the publisher of the eBook offers a product or service related to the subject of the eBook, the reader may be more inclined to make a purchase. This is exactly what you would want from an effective eBook marketing strategy.

What would be a common example of this? Imagine if someone produced a multi-volume DVD on the subject of mass building with free weights. The cost is $150 for the DVD set. That can be a pretty significant investment for the average person. A promotional website or a series of short YouTube video clips is probably not going to be enough to sway anyone’s opinion. This is where eBook marketing comes into play.

A solid 50 page eBook covering little known facts about effective mass building exercises may prove enlightening to the readers. Chapters and sections in the eBook can expand upon the science of mass building and show why certain strategies deliver results. The goal with the bulk of these chapters is to show expertise. People will generally feel comfortable purchasing from someone with a high level of expertise on the subject. A well written eBook may have the potential to deliver on such expectations and can move those aforementioned DVDs as a result.

In a vein that is sometimes overlooked, a solid eBook can also be entertaining as well as informative. Returning to the DVD example again, many instructional DVDs suffer from the fate of being overly dull or monotone in their presentation. That is most definitely a turn off to consumers and some might even dismiss the notion of purchasing the DVDs simply due to poor experiences in the past. Upon reading a highly entertaining eBook promoting the DVD series, even those that might have been very leery of purchasing the DVDs might change their mind upon reading a well developed, detailed, and entertaining eBook by the same producers of the eBook.

The words publisher and producer are used because you need not write the eBook yourself. You could always procure the services of a professional to complete the work for you. A common reason why many do not become involved with eBook marketing is because they do not know how to develop the eBook. Such a problem really does not have to be a problem.

Of course, weightlifting DVDs are merely used here as an example. Informational eBook marketing can be employed to promote all manner of products, services, or marketing plans. In fact, eBook marketing is recommended no matter what type of business you currently may be involved with.

The Professional Facebook Profile for Online Marketing

Facebook has most definitely proved to be a revolutionary concept. Those interested in staying in touch with friends, relatives, and confidants will assuredly point to the great value there is in taking advantage of signing on with Facebook. Creating a profile is easy and can be done with very little effort. And, best of all, those looking to get involved with online marketing should certainly look towards signing on with Facebook for promotional purposes.

Some may wonder if this is the best plan of action to take. After all, scores upon scores of people are using Facebook for marketing. Does that not dull down the ability to amass profits via Facebook? The answer to this is, of course, a resounding no. All forms of marketing venues are somewhat crowded thanks to the presence of so many others exploring promotional options. This does not automatically mean you should avoid such venues simply because they are popular and frequently used. The key here is that you need to follow the proper steps and strategies needed to boost success potential.

Ultimately, you will want Facebook to be a source of marketing leads and potential customers. This would be true of all marketing venues. The prime difference with Facebook is that it is such a novel venue that you can have a lot of fun working with it. consider that a major positive benefit to this classic social networking site.

What are some of the effective strategies you can employ on basic to attain success? Here is a look at some top ones:

Simply using the social network as a means of building an opt-in list could prove quite effective. An opt-in list is designed to amass email addresses that can be employed for a targeted direct electronic mail campaign. Such traditional campaigns have never lost their effectiveness. Their strength will commonly be based upon the quality of the names on the list you procure. Through Facebook, you could build a huge list since millions of people frequent Facebook on a daily basis. Of course, you cannot expect everyone on the site to be interested in what you offer. To have such an opinion is only going to set you up for disappointment later.

Of course, there are scores of concepts that can be employed to help attract more people to your Facebook profile. Any visitor to the profile can be considered a lead and all leads can be considered potential customers. This is why the profile needs to be enhanced in as many ways as possible. A quality profile boosts your potential to succeed on the site commercially.

Developing a solid profile requires several components. The most basic would be inviting text that effectively presents you and your business venture in a professional manner. It also certainly would not hurt to integrate video, audio, and pictorials into the mix. This will enhance the overall value of the profile significantly. A sparse Facebook profile does very little for boosting confidence in visitors and it certainly will not aid in the ability to provide emails for future contacts.

Building confidence in visitors that your business and professional dealings are legitimate is a must when seeking to expand the scope of your commercial enterprise. A weak Facebook profile will not help very much in this regard. Conversely, the development of a solid Facebook profile will certainly improve your chances for success immensely. Consider that a huge endorsement for developing a Facebook profile to the best level in can be.

Once you start amassing emails for your list, you can greatly expand your electronic marketing campaign. That means you can boost your potential to earn profits dramatically.

Balance and the Social Network Marketing Profile

The process of using a social networking site for business can be a little tricky sometimes. Why is it tricky? Basically, there needs to be a balance between the social facets and the professionalism needed for the business to be credible. This is not always easy to pull off. Consider that the reason why some marketers make the mistake of bouncing from one extreme to the other. Often, this is not by design. They simply have not examined the proper balance which leads to the aesthetic facets the profile must embody.

When the social/business networking profile swings too far into the realm of being social, it can detract from the prime business at hand. Yes, it is nice to be funny, lighthearted, and decidedly non-serious…when you are not trying to sell something. However, if the social networking profile is intended to promote a product or service, not taking things seriously can negate your ability to effectively promote a business. Simply put, you are spending too much time socializing and not enough time selling your business. That is just not going to work!

On the flipside, you do not want to make the mistake the social networking profile being too stoic. Purveyors of social networking sites are not looking for products and services or at least not as a prime reason for visiting the site. Rather, they look for fun, interesting profiles. If the profile they come across happens to be for a business that provides something they would be interested, that would be a plus. Promotional and commercial websites can be dry. Promotions social networking profiles will falter if they come off as too dull. That is a fact because dullness becomes the governing theme of the profile. Needless to say, that can be somewhat of a turnoff to visitors.

So, what would be the proper happy medium to seek? Basically, it would a smart balance between the personal and the professional. And no, this balance is not all that difficult to reach. It just requires a simple common sense approach to crafting the profile. How can you develop such experience? Trial and error is often the best approach. If it takes a little time to get things down, so be it.

Again, you want the profile to be personal. A lighthearted touch with your blogging, messaging, and profile text content is definitely helpful in this regard. However, you will need to maintain the integrity of advertisements promoting your business placed on the profile. In other words, if you present a pictorial display of a “poster” promoting what it is you are selling, let it serve the same purpose that an ad would yield on a website. Don’t get cute with such displays. Let them stand alone on their own merits and let them be promotional and informational in nature.

Try to maintain a certain level of professionalism in how you present yourself on the social networking site. Remember, when your own personal credibility starts to suffer, you will find your ability to succeed commercially is undermined. In reality, you would be undermining yourself which is the polar opposite reason you would explore the commercial potential of a social networking site. In other words, you don’t want to embody poor concepts into the crafting of the profile. This will wreck the profile’s marketing potential.

Again, success on a social networking site is often little more that simple, basic common sense. As long as you understand how to balance your personal touch with your professional goals, you will find using a social networking site for commercial gain proves effective. And is that not the goal of developing the social networking profile in the first place?

« Previous Entries Next Entries »